Strategic product design direction.
Bridging vision and value.
I am a product design leader passionate about creating results-driven digital experiences. I build and scale high-performing global teams that translate complex business goals and critical customer needs into innovative web and app solutions with measurable impact.
My Expertise
With over 25 years of experience (I know I don’t look old enough, right?) I’ve been able to successfully navigate many challenging environments to deliver impactful work. Here’s some of the things I think I’m best at:
Leading and Scaling High-Performing Teams
I am committed to cultivating world-class design talent and operational excellence on a global scale. This involves continuous coaching, mentoring, and modeling rigorous design processes – from hands-on pair design to providing strategic steer. By investing in talent, I ensure effective cross-functional collaboration that drives sustained success worldwide.
Delivering Measurable Product Impact
My focus is translating user needs and deep market insights into successful, results-driven product launches. I define design strategies that directly drive business growth while simultaneously delighting customers, ensuring every initiative delivers measurable commercial and user-centric success.
Implementing a Strategic Design Culture
I establish and champion a robust, strategic design culture across the organization. This includes building healthy design rituals (e.g., critiques, asynchronous feedback loops) and setting clear, compelling design visions. I lead with clarity, transparency, and a strong sense of purpose to align teams and stakeholders.
Advocating for Design as a Business Partner
I actively advocate for the strategic value of design. With a proven ability to be a trusted partner to engineering, product, and business leaders, I effectively bridge the gap between user experience, business objectives, data analytics, and technical feasibility to align our entire product strategy.
Where I’ve been
Here’s where I’ve worked – I’m proud of what I’ve done and I love to talk about it. My CV goes into much more depth about each of these: